One of your secret levers to success in business (and life) is ASYMMETRY.
Learn to identify the smallest actions that provide the greatest outcomes. As you create assets in your business to do the heavy lifting, you will continually have less inputs, yet receive increasingly greater outcomes.
The Business Asset Portfolio
In the Brand Lab Manual we're going to be focused on developing Brand Assets, Market Assets, and IP Assets.
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Here are the key elements of an Irresistible Offer
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Here's the Periodic Table of Brand Elements
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Let's Map Some Of These Elements Out…
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Start by identifying your Brand Archetype
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Understand Your Customer's (Hero(ine)'s Journey)
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Where do you meet your customer on their journey?
Build your brand to connect on an emotional level.
Disney Emotion Color Wheel
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Craft your message as if you're telling your customers story.
Which theme fits your customer journey best?
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Make Your Offer Irresistible (The Secret Equation)
If you can make your Customers Journey:
- More Value
- In Less Time
- Guaranteed
- Without Effort and Sacrifice
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Plan Your Product Roadmap
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Optimize The Value of Each Customer
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Align Marketing, Sales Conversion, and Retention Throughout Your Customer Journey
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Product Page Anatomy
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Messaging - Stories That Sell
Engaging At Every Step In The Process
Your Content Assets Are What Drive Prospects Through Your Funnel
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Content Examples At Each Stage
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Full Conversion Funnel
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The Automated Profit Machine
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3 Steps To Scaling Profitably
You're The CEO at VBO Hq!
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